Brand Overview

Xtra Giftcard is an online gift-card service reimagined to bring the spirit of gifting to life.

 

The logo draws inspiration from the idea of giving more and going the ‘extra mile,’ represented through a plus sign and multiplication symbol, which playfully form the ‘x’ of Xtra. The logotype is bubbly, fun, and approachable, with soft, oversized characters that capture the joy of gift giving. Complementing this, the brand’s graphic elements feature lively shapes that convey excitement, bringing the entire identity together in a celebratory, festive spirit.​​

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Role and Contribution​

• Contributed to initial brand design strategy and pitch concepts. 

• Designed custom logotype and bespoke brand typography from scratch.

• Established visual language, including color schemes, iconography, and illustration style.

• Designed custom iconography and illustrative assets to reinforce brand personality.

• Built scaleable brand guidelines to ensure visual consistency across future marketing initiatives.